Motivational Intelligence Framework

Predict which outreach will work before you spend time on it

Mnomis is an outreach intelligence layer that interprets longitudinal behavioral signals, infers engagement structure with a confidence score, and delivers practical guidance inside care workflows.

Pilots use pseudonymized engagement data only. No PII or PHI required.
No integration pilotStart with a simple export
Confidence scoredProvisional vs reliable
Workflow readyBrief format for teams
Risk predicts need. Behavior predicts engagement. Mnomis helps teams choose the right channel, the right tone, and the right next step for the member in front of them.
Outreach Intelligence Brief Updated: monthly
Member: 183742
Engagement structure: Guidance-Receptive
Responds consistently to structured follow-through
Confidence: 0.82
Recommended channel Phone, then SMS reminder
Recommended framing Clear steps and reassurance
Timing guidance 48 hour follow-up
Primary risk Drop-off after missed visit
Use a short agenda and propose two times for the next touchpoint
Confirm a single next action and offer help removing friction
Do not switch channels repeatedly unless the member signals preference
System

Infrastructure, not an insight deck

Mnomis operates as a behavioral inference system. It turns raw outreach and care navigation activity into structured signals, interprets them longitudinally, and produces operational guidance with explicit confidence.

Signal Ontology Layer Defines structured behavioral signals derived from real engagement patterns.
Define
Behavioral Interpretation Layer Translates signal patterns into behavioral meaning across time windows.
Interpret
Posture Classification Layer Infers persistent engagement structure, not a momentary engagement state.
Infer
Intervention Prediction Layer Predicts intervention effectiveness across channel, timing, and framing dimensions.
Predict
Outcome Calibration Layer Continuously improves predictive accuracy based on observed outcomes.
Calibrate

Posture is a working hypothesis

Classification reflects persistent orientation inferred from longitudinal patterns. Expression can change with context, so the system updates on a structured cadence and elevates confidence only with sustained evidence.

Confidence tells teams how much to trust it

Every classification includes a quantified confidence score derived from signal quantity, consistency, temporal coverage, and recency. Low confidence cases are treated as learning opportunities.

It improves through outcomes

The model calibrates to your population by learning which signals best predict response by channel, timing, and framing. This creates compounding advantage with deployment.

Built for care workflows

Outputs are delivered as a short brief designed to fit into task views, CRM panels, or care management worklists. The goal is to guide, not automate decisions.

Signals

A defined behavioral signal infrastructure

These are examples of structured signals used to infer engagement structure. Signal sets expand during onboarding based on data availability and operational priorities.

Signal
What it reveals
Domain
Initial Contact Response RateHow readily a member engages when first contacted
ReadinessHigher rates indicate higher activation readiness; lower rates suggest friction or avoidance
Activation
Outreach-to-Engagement LagDays from first attempt to response
FrictionLonger lag suggests avoidance or competing demands; shorter lag indicates low friction
Activation
Appointment Adherence RateCompleted vs scheduled appointments
StabilityDistinguishes consistent engagement from episodic engagement
Stability
Preferred Channel IndicatorHighest response channel
ReachabilityDirects effort to the channel most likely to produce a response
Channel
Member-Initiated Contact RateInbound vs total interactions
Navigation styleHigher rates often align with self-directed navigation orientation
Navigation
Follow-Up Response RateRecovered engagement after no response
Reinforcement sensitivityIdentifies members who respond to persistence versus those who harden avoidance
Reinforcement
Mnomis focuses on behavioral evidence that directly informs intervention effectiveness. It does not require multiple years of history to begin providing useful guidance.
About

Built by experience designers who obsess over what makes people act

Mnomis was created to solve a practical problem: care teams do the right work, but too much outreach fails because the approach does not match how a person receives outreach right now. We build systems that translate real behavior into usable guidance, so teams can spend their time where it matters and engage with more respect.

Human centered, operationally strict

We start with lived experience and behavioral evidence, then encode it into a system that works inside real workflows.

Interpretability is a feature

Care and compliance teams need to understand what is driving guidance. We design for explainability, not mystery.

Measurement first

We treat every recommendation as a hypothesis and every outcome as calibration data. Accuracy improves with use.

Our goal is not to automate care. Our goal is to reduce wasted effort and increase follow through by matching the outreach approach to the member.
How we think

What is stable, what changes, and what the system reacts to

People have underlying engagement motivations that tend to be stable over time. What changes is which motivation is most active in a given context. Mnomis separates stable structure from shifting expression, then updates guidance as new evidence arrives.

Stable engagement structure

Longitudinal patterns show how someone tends to relate to guidance, autonomy, reassurance, and continuity. This is what posture inference captures.

Context driven expression

Stress, urgency, friction, and recent experiences can shift responsiveness. The system detects changes through recent signals and adjusts.

Behavior, not beliefs in a vacuum

We do not ask teams to trust psychology. We ground inference in observable events, then make uncertainty explicit with confidence scoring.

Guidance is a hypothesis

The output is a recommended approach, not a label. Outcomes feed calibration so recommendations get better each cycle.

This is why the system stays defensible. It is not just a model. It is an operating loop: signals, inference, guidance, outcomes, calibration.
Outcomes

What teams get

Mnomis gives teams a consistent language for readiness, outreach tone, and channel choice, with interpretability that holds up in clinical and compliance review.

Less wasted outreach

Reduce repeated contact that hardens avoidance and focus effort where conditions are most likely to produce engagement.

Higher follow-through

Align channel, timing, and framing to engagement structure so members complete the next step more consistently.

Better handoffs

Provide a brief that explains how the member tends to engage so RNs, CMs, and navigators can tailor the approach.

Posture-informed guidance examples

A simple view of how the system changes outreach approach without changing clinical content.

Best channel pattern

Often responds to information and specificity. Avoid repeated check-ins that feel scripted.

Effective framing

Offer options, emphasize autonomy, provide a clear reason to act now.

Timing guidance

Fewer touches, higher substance. Let the member set pace when possible.

Failure mode

Over-contact converts cooperative members into active disengagement.

Best channel pattern

Consistent response when structure is consistent. Predictable follow-through builds trust.

Effective framing

Clear steps, reassurance, confirm a single next action and remove friction.

Timing guidance

Regular cadence with agreed next contact. A missed visit often needs quick support.

Failure mode

Inconsistent contact looks like abandonment and can appear as avoidance in the data.

Best channel pattern

Responds when context aligns. Channel precision matters less than timing and relevance.

Effective framing

Make the ask feel relevant now. Connect to what the member values. Keep it low effort.

Timing guidance

Concentrate effort around known activation conditions, not high-volume campaigns.

Failure mode

Repeated generic outreach consumes goodwill and reduces future responsiveness.

Best channel pattern

Standard outreach often fails across channels. Consider low-stakes trust building and friction removal.

Effective framing

Short, respectful, and safe. Reduce decision burden. Offer small steps.

Timing guidance

Do less, but better. Avoid repeated unanswered contact that hardens avoidance.

Failure mode

Volume creates noise and can signal that the system is not listening.

Pilot

Start with a no-integration pilot

Share a small sample export, even 1,000 rows. We return a pilot-ready view, Outreach Intelligence Briefs, and a measurement plan you can review with clinical and compliance teams.

1
Data intake Outreach logs, appointment signals, care gaps, channel touches. Minimum viable export works.
2
Signal build and posture inference Define signals, infer posture, attach confidence score, validate with your team.
3
Briefs and workflow fit Deliver a brief format designed for task views, worklists, and care manager routines.
4
Measurement plan Define success metrics, test structure, and how outcomes feed calibration over time.

Request a pilot

A simple way to capture interest and route the next step. Replace with your form tool or CRM embed.

Contact

Email: pilot@mnomis.example

Or add your scheduling link here.

Tip: keep this simple. Your strongest conversion move is the no-integration pilot promise and the brief preview above.

What to send

Minimum: member ID, outreach attempts by channel, response events, appointment events, care gap events (if available).

If you have only outreach logs, we can still produce early posture inference and channel guidance, then improve as more signals arrive.
Security and privacy

Designed to operate without PII or PHI

Mnomis is intentionally built to work on engagement and interaction patterns, not personal identity or clinical content. Pilots can be executed using pseudonymized member IDs and event data only.

No PII required

We do not need names, addresses, Social Security numbers, or direct identifiers. Use pseudonymized member IDs.

No PHI required

We do not need medical records, diagnoses, clinical notes, or protected health information. Behavioral signals are sufficient.

Purpose limited and deletable

Data is used solely to evaluate engagement and intervention effectiveness. Data can be deleted on request or at pilot completion.

Want the full detail for legal and compliance review. See our Security and Data Handling page.
FAQ

Built for clinical and compliance review

Clear boundaries and interpretability are part of the product.

Is this a nudge or messaging optimization tool? +

No. Mnomis is an inference system that predicts intervention effectiveness by interpreting longitudinal behavioral signals. The output is operational guidance for care teams, not automated persuasion and not a content generation engine.

Does Mnomis replace clinical judgment? +

No. The brief supports a human decision. It is designed to help teams choose tone, channel, and next step while keeping clinical content and protocols unchanged.

How does confidence scoring work? +

Confidence reflects the reliability of the posture inference given the quantity, consistency, temporal coverage, and recency of behavioral evidence. Low confidence results should be treated as provisional and monitored.

What data is required to start? +

The pilot can start with modest history. Outreach logs and appointment signals are often enough for initial inference. Accuracy improves as additional signals and outcomes accumulate.

Why cannot generic AI replicate this quickly? +

The defensibility comes from the structured signal ontology, longitudinal inference logic, outcome-linked calibration, and workflow embedding. Generic AI can summarize or draft text. It cannot replicate a calibrated behavioral inference infrastructure without equivalent operational deployment and outcomes history.

If you want a tighter legal and privacy posture section, we can add a dedicated Compliance page and keep the homepage conversion focused.